As we know, HubSpot provides various tools and features to help businesses grow. One of the features that HubSpot provides is the ability to host videos within its platform.
Benefit from hosting videos in HubSpot and why you should be generating audiovisual content for your brand.
It's no secret that the consumption of audiovisual content is on the rise.
But why is this the case? Well, there are many great benefits to consuming audiovisual content online: it helps you build your brand and establish relationships with your target audience, and it also has a greater reach, because it can be easily shared.
In this article, we'll be delving into these benefits and more as we explore the advantages of hosting your videos on HubSpot. Whether you're a content creator or a business looking to showcase your brand through video, you won't want to miss this insightful discussion on the benefits of hosting your videos on this versatile platform.
With HubSpot's video hosting, you can upload and store your videos directly within the platform, allowing you to easily embed them in blog posts, landing pages, emails, and other areas of your website.
This can help to reduce the amount of time it takes for your videos to load, as well as providing a more seamless and consistent user experience for your visitors.
Some of the benefits of hosting videos in HubSpot include:
Easy integration: Videos can be easily embedded within blog posts, landing pages, and other areas of your website using simple HTML code or a drag-and-drop editor.
Improved user experience: Videos are hosted on fast and reliable servers, ensuring that they load quickly and smoothly for your visitors.
Better tracking: HubSpot provides detailed analytics on video performance, allowing you to see how your videos are engaging with your audience and where they are being viewed.
No Ads: In the videos hosted on HubSpot, you don't have the problem that other platforms have, which is having advertising content. Therefore, there is no escape point for users.
Secure and reliable: Videos are stored securely and backed up regularly, ensuring that your valuable content is always safe and available. And also easy to access for all the teams inside your company.
Other, no less important, benefits to mention are that you don't have as many privacy limitations (although you should always make sure you're complying with your country's regulations) and that you can create your own CTA within the video. Sounds cool, right?
But... Why is this so important? What are the ultimate benefits of creating audiovisual content?
Generating audiovisual content is increasingly important in today's digital landscape for several reasons:
- Increased engagement: Audiovisual content is more engaging than written content. Videos, images, and other forms of visual content capture attention and create a more immersive experience for the viewer, increasing their engagement with your brand.
- Higher conversion rates: Audiovisual content has been shown to have higher conversion rates than written content. This is because videos and other visual media can provide a more compelling call to action that encourages viewers to take action.
- Improved search engine optimization: Search engines like Google are increasingly prioritizing video content in their search results. By creating high-quality audiovisual content, you can improve your visibility and attract more visitors to your website.
- Broader audience reach: Audiovisual content is more accessible to a broader audience, including those who may not be able to read or comprehend written content due to language or literacy barriers. By creating audiovisual content, you can reach a wider audience and increase your brand's visibility.
- Greater brand recognition: Audiovisual content can help build your brand's identity and recognition by creating a consistent, visually appealing message that resonates with your audience. SO, it’s a great way to stand out from the competition.
Using for e.g. an animated explainer video on your website can work wonders for your business! Not only can it quickly and effectively communicate the value of your product or service, but it can also build trust and credibility with potential customers. And did you know that explainer videos can also boost your SEO by generating backlinks and social shares? Plus, they're incredibly versatile and easy to adjust or repurpose, allowing for more creative freedom. So, what are you waiting for?
In conclusion, if you're looking to take your marketing strategy to the next level, creating audiovisual content, such as an animated explainer video, can work wonders for your business, and hosting them on HubSpot is an excellent way to improve the user experience, track your video's performance, and eliminate the problem of advertising content.
With fast and reliable servers and detailed analytics, you can be confident that your valuable content is always safe and accessible. Don't wait any longer – start leveraging the many benefits of audiovisual content today!