Are you considering investing in HubSpot's CRM for your business? Does your team have what it takes to implement your marketing strategies effectively in the CRM?
What is a HubSpot Solutions Partner and how can it help me?
It’s a company who has partnered with HubSpot to provide solutions and services to clients using the HubSpot platform.
As HubSpot Solutions Partners, we are experts in using HubSpot's software tools and can help you with various aspects of your marketing, sales, service and content management efforts, such as creating and executing marketing strategies, optimizing lead generation, implementing lead nurturing workflows, and analyzing marketing and sales data to identify areas of improvement.
Are There Different Types of HubSpot Solutions Partners? Which one would fit my needs best?
There are different types of HubSpot Solutions Partners which are distinguished by specific characteristics that you should take a look at.
This is why we have created a list of 4 important factors to consider when choosing a Partner:
The number of licenses sold in HubSpot and the handling of these is what determines your progression to a higher tier.
If you head over to HubSpot’s Partners Directory page, you’ll be able to see all partners organized by tier.
Even though tiers are related to the amount of clients a partner has introduced and retained in HubSpot, there are many top tier partners for example who lack important characteristics, which a lower tiered partner may have and is the reason why you should also consider the following:
2. Expertise: Consider the partner's know-how and experience in HubSpot by looking at certifications, case studies, and client testimonials since, a partner may handle less number of clients, but provide more comprehensive and in-depth services.
3. Specialized services: Does your considered partner offer a range of services, including strategy, implementation, training, and ongoing support? A partner may offer all but, be more specialized in marketing, sales, web development or integrations.
4. Industry Experience: Does the partner have experience working with clients in your industry? This will bring valuable insights and best practices to your marketing and sales efforts.
Now, how do I choose and what factors should I consider when deciding between HubSpot's consulting services offered by their in-house team versus partnering with a HubSpot-certified agency?
If you head over to HubSpot’s service page, you’ll be able to find their onboarding and consultancy offers, along with their work process.
However, why would you choose a partner over HubSpot? There could be many reasons but, at Digifianz we usually highlight these 4:
Speed
Despite the range of services offered by HubSpot, their ability to deliver results may be constrained by time limitations and the specific actions that their team can execute on your behalf.
Know-how
HubSpot's main focus is to develop the best CRM platform in the world, ours is to provide the best talent to help you implement and use it.
Price
Unlike HubSpot's standardized pricing structure, partnering with a HubSpot agency allows for greater flexibility in tailoring pricing to align with your unique goals and needs.
So, having said all of the above, the key question you should ask yourself is: how much of your team’s time are you willing to dedicate in learning and implementing HS in the minimum possible time?
If you're interested in learning more about whether a HubSpot Solutions Partner is right for your company, don't hesitate to reach out to us. We have the experience and the expertise to help your company take advantage of the HubSpot platform!
Take the time to research your considered partners and schedule consultations to ensure that you make the right choice!