Are Business Units Right For Your Company?

Are you wondering if you should have Business Units or Multiple Accounts in HubSpot?


Say you have more than one brand living under the same company, you may be wondering how to manage and work with each of them and if it is convenient to have them be managed from the same HubSpot account with different Business Units or have multiple HubSpot accounts for each.

  • Do you know what Business units are and which type of companies use them?
  • Do you know the difference between using Business Units or Multiple Accounts?
  • Do YOU need Business Units?

As a matter of introduction, one of the most valuable tools in the HubSpot CRM is the possibility of having a single mother account that is divided into different independent business units.

What are Business Units exactly?

Business Units allow you to segment and manage your data, content, and marketing efforts across multiple brands, subsidiaries, or regions.

By creating separate business units, you can have different teams and settings for each unit while still having a centralized view of all data in your single HubSpot account.

As part of this, you can customize the branding for each Business Unit. This means you can: 

  • Simplify how you manage campaigns
  • Keep every brand distinct
  • Manage subscriptions across brands
  • and Organize Your Marketing Assets

Find out if YOU need Business Units for your goals and strategies!

What companies use Business Units?

Let’s take a look at how a Real Estate company could be benefited by using Business Units to carry out their strategy.

Since a Real Estate company works with many Real Estate portals at once, they can use business units to independently manage their different brands and strategies for each real estate portal without having to invest in different CRMs or different accounts.

Not only Real Estate companies of course but, many other companies such as:

  • Multi-brand companies who work in overlapping markets that may need to share contacts and leads,
  • Brands operating under a parent umbrella with no shared resources
  • and Single brands operating in different markets with separate regulations and needs

are benefited by Business Units as well.

Business Units vs Multiple HubSpot Accounts

Did you hear about creating multiple HubSpot accounts instead?

Having multiple independent HubSpot accounts can result in duplication of data, increased administrative overhead, and a lack of visibility into performance across all your brands or regions.

With Business Units, you can maintain a unified and organized approach to your marketing and sales efforts, while still having the flexibility to manage separate brands or regions within a single account.

But most importantly, apart from the inefficiencies. If you are one of those companies that would benefit from business units, going for multiple accounts could mean large amounts of unnecessary duplicated extra spending in the same software tools. 

So, do YOU need Business Units? Let’s find out if it fits your needs!

Choosing the best solution to manage and organize your brands depends on how you will need to use your marketing assets and tools.

In order to make the right decision think about the following...

How important is brand differentiation in your company's day to day operations?

For example, if you're working with additional brands only as lead channels that won’t be managed within HubSpot CMS, there’s a good chance you won't need business units. Tracking code installation, and using HubSpot forms in different websites to funnel the leads into the same account will probably be a smarter plan.

In this same line, if your business just needs to host a separate website on HubSpot, you can choose to buy additional root domains individually within the same HubSpot account..

But, if your marketing and sales team is  going to actively work with multiple brands entirely within the same CRM, that's when Business Units make the most sense. Since they will give you the tools necessary for an operational team to truly optimize their day to day.

How important is segmentation for your day to day operations?

If segmentation and differentiated marketing and sales tools are crucial for your operational success then Business Units is for you.

Can I carry out the first steps by myself? 

We always recommend beginning the process of working with business units with an experienced partner who will be able to help you migrate and set the basics for what you could manage and achieve.

Write down the key takeaways so you don’t forget!