Are you interested in using HubSpot’s powerful tools and features to optimize your marketing, sales, and customer service efforts, but don’t want to migrate your website to their platform?
The good news is you can enjoy all HubSpot’s perks without having to change your home address!
If you feel at home where you host your website, then you can use HubSpot without migrating your whole site and still take advantage of HubSpot’s game changing tools.
You will need to make two adjustments to link your site to HubSpot’s tracking tools:
First, you must install the HubSpot Tracking Code manually to capture analytics for those pages. This will get you juicy data regarding page views, form submissions and other interactions on your website.
Secondly, there are 3 ways in which you can use HubSpot’s forms while your site is not hosted there.
- You can use Chatbots or Native HubSpot forms and embed them on your site with some simple code.
- You can custom create your own form with your site’s image and design and then embed it.
- Or you can even connect your existing forms to your HubSpot account and track submissions in real time.
If you want to run campaigns at scale, automate tasks, increase traffic and convert prospects into brand promoters, we will show you how DHL created Landing Pages and Thank You pages 100% oriented to increasing conversions, email marketing through nurturing campaigns, blogs, webinars, podcasts and more.
We will also show your sales team how to create outreach campaigns and take advantage of the sales hub.
Last but not least, we will show you how you can create your own knowledge base through the service hub and guess what? All through one single subdomain!
The marketing hub is a powerful tool that can help businesses streamline and optimize their marketing efforts. One of its main advantages is that it provides a central location for all of your marketing activities, allowing you to easily track and measure the effectiveness of your campaigns while helping businesses increase efficiency, drive leads, and improve their overall marketing performance.
Using the Marketing Hub without a Main Domain
DHL, a leading global brand in the logistics industry, had one goal with us: increase lead generation and thus conversions for 17 countries in Latin America specifically through bootcamps and webinars.
They needed a powerful tool that would allow them to keep track of all their marketing assets, easily edit them and create dynamic reports to follow the bootcamp that involved many different assets in real time.
HubSpot is the number one CRM and therefore their best option. The challenge was they liked their site’s hosting and did not want to migrate it entirely. Lucky for them, and maybe for you too, we found the perfect solution. We created a microsite in HubSpot through a single subdomain where we located all of the marketing assets generated for that specific program.
These assets included Landing Pages 100% oriented to increasing conversions as users could fill out a form and create their account; Thank You Pages in order to follow a correct and user-friendly conversion path; email marketing through nurturing campaigns a content page including new sections for blogs, webinars, videos and podcasts.
At a risk to delight you even more, check the description box below for a list of other assets you can host. You can even host a blog without having your primary domain in the CMS!
Using the Sales Hub without a Main Domain
If you haven’t already tried Outreach campaigns in HubSpot for your business, prepare yourself to be mind blown. Outreach campaigns are typically used for lead generation, customer acquisition, and relationship building. They are useful because they allow businesses to efficiently reach out to their target audience and nurture leads by providing relevant and valuable content. They can be customized to fit the needs of your business and can be triggered by specific actions or events.
Now you might be wondering what you can do with it… We were able to target and capture a specific audience and prospects. Personalization is key. Have you ever received an impersonal email from a brand and decided to open it? Neither did we. So creating personalized messages that are oriented to the consumer’s goals helped us generate real interest and build trust.
So, what exactly does this strategy consist of? You will be able to analyze your prospects profiles, determine their needs and manually modify a specifically created Landing Page to target them exclusively, leading to higher open rates.
If you are looking to increase your conversions and sales, this might just be the strategy you are looking for.
Among the myriad of data you will access from linking your site to HubSpot you will be able to:
- Connect your team with your website automations.
- Receive prospect forms.
- And assign contacts to specific team members.
Best yet, you will receive notifications for every one of these actions keeping you in the loop!
Impressed with everything you can do without a main domain in HubSpot? We have yet one more hub to tackle: the Service Hub!
Two of the Hubs' more important and powerful tools are fully available to use without HubSpot being your site's main domain. These are; the Knowledge Base and the Customer Portal.
Using the Service Hub without a Main Domain
If you haven’t come across HubSpot’s Knowledge Base then let that be the first thing you google after watching this video. Not only is it a very complete source of information but it is simple to use! Imagine what your team would do with the time they could save from avoiding answering the same questions over and over again. Imagine your customers thanking you for having the information they need at hand and not having to contact you to solve simple issues! Is that not the dream? Well with this CMS you can have this valuable resource. You will be able to store, organize, and access all of your important information in one place.
This can include things like company policies, procedures, best practices, and technical documentation.
Having a knowledge base can help your business improve its efficiency by allowing your employees to quickly find the information they need, and it can also improve customer satisfaction by providing a self-service option for customers to find answers to their questions. Additionally, you can establish your business as a thought leader in your industry and build credibility with your customers.
HubSpot understands information is power so they created the Customer Portal to make your customers promoters of your brand.
This tool is a customizable, self-service platform that allows your customers to access their account information, track their interactions with your business, and collaborate with your team. It is typically accessed through a secure login on your website, and can be tailored to meet the specific needs of your business and your customers.
The customer portal can include a variety of features and functionalities, such as the ability to view and update account information, submit and track support tickets, access documentation and resources, and collaborate with your team through chat or discussion forums.
Overall, the customer portal in HubSpot is a ground breaking tool that can help you build stronger, more meaningful relationships with your customers, and improve the efficiency and effectiveness of your customer support and service operations.
To sum it all up, with a single subdomain hosted on HubSpot and without migrating your entire site to the CMS or hosting your entire site on it, you can create:
- Landing and Thank You Pages
- Email marketing nurturing campaigns
- Outreach campaigns
- Knowledge Bases
- Customer Portals
…and much more! We advice on opting for a Professional license to all three hubs to exploit all of HubSpot’s features. And remember, you will need to install the HubSpot tracking code on every page to capture insights.
If you have any further questions on how you can make the most of these features don’t hesitate to contact us, we will be delighted to clear up any doubts!
You can even check our knowledge base to see if your question has been previously answered.