Articles

Looking to drive website traffic and captivate your audience? Explore the potential of HubSpot's Blogging Platform, Sales Documents, and Knowledge Base.

In today's digital landscape, providing compelling content is crucial as customers actively seek answers and valuable information to make informed decisions.

Adding value first is the key to building lasting customer relationships. Through well-thought-out content aligned with your marketing, sales, and service strategies, you can position your brand as an industry leader. This strategy will educate, nurture, and build trust with your prospects, leads, and existing customers. Quality content will also help to guide prospects through the sales funnel and convert them into loyal customers.

With HubSpot's content tools, you can achieve remarkable results and drive meaningful growth for your business:

Sales Documents: Help you inform prospects and influence their purchasing decision by providing them with social proof at just the right time. Notifications of prospect activity in shared documents then provide a great starting point for follow-ups.
Knowledge Base: HubSpot’s Self-Service Knowledge Base platform allows your users to resolve specific questions and issues themselves by providing them with the answers to all of their most pressing questions.
Blog: Host blog content of all types that span the buyer’s journey from awareness to decision, providing you with a platform from which to inform and nurture your leads, all backed by HubSpot’s CRM, Automation, and analytics.

Let us empower you to elevate your presence and make a lasting impression on your audience!

What services do Blog articles include?

Project Management
Strategic Research
Collaboration with the Client's Sales Team
Blog Outline
Copywriting
SEO Optimization
Hubspot Upload
Hubspot Publication

Our plan for success:

Project Management: Our team will oversee the entire process of blog creation, ensuring smooth collaboration and timely completion of each task.
- No blog template? No problem! As an additional service, we can also collaborate with our both design and development team on the creation of a blog page template that aligns perfectly with your brand guidelines.
Strategic Research: We will conduct thorough research on your industry, target audience, and competitors to gather valuable insights that inform our content strategy.
Collaboration with your Sales Team: We will dig deep into the questions that your leads and customers have at each stage of their buyer’s journey, interviewing your team to gain key insights.
Blog Outline: We will map out the structure of each article in a detailed outline, ensuring that every piece delivers a clear and coherent message. With a solid foundation, your blogs will engage readers from the first sentence, keeping them hooked until the very end.
Copywriting: Our team of skilled copywriters will create compelling and persuasive content that showcases your expertise, addresses your audience's pain points, and provides valuable insights.
- You will have two options in regard to copywriting AI-Assisted Copywriting or Craft Content:
  - AI-Assisted Copywriting: For a faster and more affordable option, we will use AI as part of the writing process, leveraging our copywriting experience to refine the final product, creating stellar content with a human feel.
  - Craft Content: If you are looking for copy written 100% by a person, we offer high-end Craft Content through partnerships with highly-qualified and experienced native copywriters in either Spanish or English.
  - Learn more about our copywriting services here.
By incorporating AI tools like Chat GPT into the process, we will be able to :
- Focus more on ideas and impact of each article than the copy itself.
- Accelerate content creation timelines.
- Transform outlines into captivating posts.
- Leverage a full-scale content strategy even within the constraints of smaller budgets.
That said, AI tools serves as a valuable complement to your content creation process when combined with human insights and inputs. The careful optimization completed by our team helps to increase the quality of the post by: checking facts, reviewing AI content for plagiarism, incorporating content best practices, and adjuting the piece to the precise tone of your brand.

Setting Expectations:

What do we need from you:

Brand Manual to ensure complete consistency with your established brand image.
Strategy documentation to align our blog content with your overall marketing strategy.
Hubspot Marketing Professional License or above.
Access to experts within the company.
Timely provision of relevant resources, access, and feedback.
Learn more about getting the most out of our time together with timely and unified feedback.
Availability of an average of 60 minutes per week from main points of contact.

What you can come to expect of us:

Continuous communication.
Transparency throughout our projects together.
A team that has your best interests at heart, since your interests are our interests.
Hard working and innovative team members.
Experience in creating content across different industries.

Why Choose Digifianz?

With nearly 10 years of experience, Digifianz has demonstrated expertise in content creation and strategy, delivering compelling and engaging content that resonates with target audiences across a broad range of industries.
Our deep understanding of content marketing best practices, ensures that content aligns with your brand’s voice, objectives, and target market.
Knowledge of content creation best practices enhances content visibility and organic reach, ensuring that your blog articles are seen by the right people at the right time.
A focus on valuable and engaging content that educates and sells.
Commitment to staying ahead of marketing trends and emerging platforms to provide innovative and effective content solutions long-term, with the agility to pivot as needed.
Consistent delivery of high-quality content that establishes clients as industry thought leaders, driving brand authority and trust.

Partnering with Digifianz

Don’t take our word for it. See how our content has impacted Advent Hair,

Digifianz, a significant game changer for us!

“We are an e-commerce company where social media, email campaigns and branding are imperative to driving our sales. Prior to partnering with Digifianz, we had been using HubSpot on our own in an ad hoc way and seeing decent results, but it was not consistent. Now, we have daily, weekly, monthly and quarterly activity, all driven by the Digifianz Team and the results are amazing. With minimal guidance by my company, they take the initiative to research my niche, study my website and design/develop remarkable content. When I read the blog articles and social media posts, I'm so excited that they created it all on their own. I could never hire employees like these guys. Communication with them is very efficient and I find myself creatively thinking of new promotions and campaigns that I would like and all it takes is an email to them to get it done! This frees me up for selling! And, before I forget, my monthly revenue is up 20% since partnering with them!”

Jeff Gill, CEO, Advent Hair