Google Ads BOFU Campaigns

If your first and only priority is to feed your sales team with buying ready, quality-before-quantity leads, this is the way to go.


Why do it

Create ads oriented to brand, product, services keywords, and audiences. These will help those looking for you or what you offer to get to your sales team quicker.

What’s included

  • Planning: Buyer Persona & Buyer's Journey Bootcamp, Brand Identity Bootcamp, Visual Design Guide Presentation, Ads Proposal & KPI & Goals.
  • Search campaigns, Display campaigns, Landing page, and Thank you page setup.
  • Display ads image design.
  • Campaign launch controlled by SEM experts.
  • Monthly management tasks (budget revision, keyword analysis, landing page metrics and configuration check, display ads image update).
  • On-demand modifications and new campaigns setup.
  • HubSpot and Data Studio report setup and management.
  • Ads reporting and strategy sessions.

What it requires

  • Weekly availability of your company's Digifianz main point of contact to assist 30 to 60 minutes status meetings and/or review weekly status emails.
  • Monthly availability to assist monthly and quarterly strategic and objective-centered meetings.

What to expect

Your company will have ads shown on relevant keywords to your business. You will have a high-converting landing page and receive a consistent flow of new inbound leads. Daily optimizations will guarantee that your BOFU campaign will generate the best results possible.