Content Creation
      Back to home
      1. Services knowledge base
      2. Content Creation

      Paid Advertising

      Looking to increase your sales and improve ROI? Get short term and 100% measurable results with our Paid Advertising campaigns.

      Struggling to find paid advertising experts who really understand your business and can actually drive long term results? Our world-class marketers would love to help your business thrive! Add paid advertising as a revenue stream for your sales pipeline.

      Table of contents

      What is included in Paid Advertising?

      • Platforms: Google Ads, Meta Ads, LinkedIn Ads, among others
      • Ads Bootcamp to align project goals and set expectations
      • Keyword analysis
      • Campaign creation
      • Budget advice
      • Keyword optimization
      • Ads continuous optimizations
      • Conversion Path Creation with Hubspot
      • Tracking and analysis of results

      What types of campaigns exist and which is the purpose of each one?

      First of all, you must have a clear understanding of your business objective, and it should be aligned with your Marketing Strategy and Sales Strategy.

      Common objectives:

      • Sales
      • Leads
      • Website Traffic
      • Product and brand consideration
      • Brand awareness and reach
      • App promotion
      • Local store visit and promotions

      Based on that, there are different types of campaigns:

      Google Ads

      • Search: text ads, great for generating leads or sales, perfect for services or products.
      • Display: visually engaging ads as they browse millions of websites. Great to expand your reach and stay top of mind with an audience.
      • Shopping: promote your products with shopping ads. Mainly for ecommerce business selling physical goods.
      • Video: reach and engage viewers on Youtube. Ideal for brand awareness and remarketing.
      • App: drive app promotion, helping you find new app users and increase sales.
      • Discovery: run ads on Youtube, Gmail, Discover and more. Google answer for social media, image rich ads.
      • Smart: google finds the best targeting to get you the most for your time and money. Obtain sales and leads.
      • Performance Max: allows access to all Google Ads Inventory channels using a single campaign. Increase conversions, value, and unlock new audience segments.
      • Local: drive customers to a physical location.

      Meta Ads

      • Awareness: reaching the largest number of people possible.
      • Traffic: increasing traffic to the chosen online destination.
      • Engagement: finding people most likely to interact with your business online.
      • Leads: generating potential customers through messages, phone calls, or registrations.
      • App promotion: getting people to install your app or take a specific action within it.
      • Sales: finding people likely to purchase your products or services.

      Linkedin Ads

      • Sponsored Content: allows displaying posts in the LinkedIn feed. Great reach targeted to your ideal audience.
      • Inmail Message Ads: sending messages that appear personal but in a scalable manner.
      • Text Ads: modest ad format, very discreet, with high impressions and low CTR.
      • Dynamic Ads: display ads within LinkedIn, great placement.

      Our plan for success:

      1. Ads Bootcamp: to align project goals, set expectations, and review the necessary resources to launch this campaign (target definition, budget definition, etc).
      2. Keyword analysis: through this analysis, we identify the highest-performing keywords.
      3. Marketing Asset Development: creative assets, landing page, thank you page, thank you email.
      4. Conversion Path Creation with HubSpot: automations through a workflow, connecting marketing strategy with sales strategy to achieve the desired objective.
      5. Campaign creation: creating and managing campaigns on the platforms.
      6. Keyword optimization: analyzing and prioritizing the best-performing keywords. These are constantly evolving.
      7. Continuous ad optimizations: it is necessary to constantly renew and adapt our ads based on results, metrics, and the needs of the buyer persona.

      Setting Expectations:

      How you can get the most out of our services:

      • Timely provision of relevant resources, accesses, and feedback.
      • Availability of an average of 30 minutes per week from the entire team.
      • Availability of an average of 60 minutes per week from main points of contact.

      What you can come to expect of us:

      • Continuous communication.
      • Transparency throughout our projects together.
      • A team that has your best interests at heart, since your interests are our interests. 
      • Hard working and innovative team members. 

      Why Choose Digifianz?

      At Digifianz, we stand out because of our:

      • Nearly 10 years of experience helping companies grow.¿
      • HubSpot Diamond Partner
      • 100% measurable results
      • We care more about increasing your sales and profitability than vanity metrics on the platform
      • We continually work and optimize to ensure that those looking for your products and services find you
      • Personalized approach tailored to each client’s unique needs
      • Not only do we generate leads, but we also assist you in integrating them into your revenue operations with nurturing campaigns and connected sales or service processes
      • Collaborative and strategic partnerships with leading industry players
      • Focus on continuous improvement and staying ahead of industry trends.
      • Proven ability to handle complex projects and deliver on time and within budget
      • Exceptional customer loyalty thanks to our Service Strategy
      • Commitment to transparency, open communication, and client satisfaction

      Projects4Roofing achieves an incredible ROI with the services of Digifianz

      Digifianz collaborated with Projects4Roofing in a successful campaign with the objective of generating high-quality leads for the sales team.

      The main challenge was to stay attentive to changes in audience preferences and keyword performance, but the advertising team remained proactive and achieved positive results.

      The campaigns on Facebook and Google delivered a good return on investment for Projects4Roofing. While Google generated more leads, Facebook proved to be a more cost-effective platform with a higher contact rate.
      Read the full article here.

      Knowledge Base CTA (6)