Social Media

Looking to elevate your social media campaigns? A strong social media strategy is key.

In today's post-GPT landscape, businesses must transcend product promotion on social media. It's about forging connections, expressing purpose, and sharing your unique story.

A well-planned social media calendar becomes a game-changer, streamlining content creation, igniting fresh ideas, and aligning them with your overarching marketing strategy. It will also enhance your sales and service strategies by driving conversions, and cultivating customer loyalty.

In this article, we will delve into the significance of leveraging HubSpot's social media calendar through a solid social media posting strategy to foster engagement, generate remarkable results, and stay ahead in the ever-evolving digital landscape.

Index:

What services does Social Media Calendar include?
Our plan for success
AI tools: Discover how this cutting-edge technology can be a valuable asset in shaping your posts
Setting Expectations
Why Choose Digifianz?
Partnering with Digifianz

What services does Social Media Calendar include?

Project Management
Outline of Posts
Post Design
Copywriting
Scheduling and publication

These add-ons are also available to take your social media strategy that much further:

Animated Post Design: Give your posts an added boost of personality to better connect with and engage your audience.
Adaptation to Extra Social Media Networks to expand your reach.

Our plan for success:

Project Management: Our team offers comprehensive guidance and consultancy services to ensure smooth execution at every stage of social media content creation.
Outline of Posts: We provide you with a well-defined framework for your social media posts. Our team suggests compelling ideas, selects captivating images, considers design aesthetics, and outlines the textual content to create visually appealing and engaging posts.
Post Design: Our expert design team will bring your Social media posts to life, ensuring that each post aligns with your brand identity and captures the attention of your target audience.
Copywriting: Our talented copywriters craft captivating and persuasive captions tailored to each social media network.
Publication: Scheduling and publication of completed posts.

You will see improved metrics on social media such as engagement, followers, and clicks. Publishing valuable content on social networks will also help to boost your website’s SEO by driving traffic to your website.

AI tools: Discover how this cutting-edge technology can be a valuable asset in shaping your posts

When creating the outline of the posts, AI tools such as Chat GPT can be used to generate many different ideas that can be used for your post topics. While this AI brainstorming stage is helpful to generate new ideas, a solid strategy paired with strategic selection of specific ideas is key to successful posts.
When it comes to copywriting, they can create great starting points for post captions based on a short summary. That said, in order to adequately differentiate your copy and adjust it to your tone, it is vital that these copies are modified by an editor that is an expert in your brand.
When searching for an image to accompany your text, AI image generators such as DALL•E can create images for the topics being discussed, however they are generally best used as a guide for the type of images that you could include, since these images come with certain copyright complications, and many look a bit ‘off’.

It's important to note, however, that while AI tools are a powerful tool, they should be seen as a complement to the content creation process. By combining its capabilities with human input, you can leverage its assistance while maintaining the authenticity and brand voice that will set your business apart from other companies using AI copy directly.

Setting Expectations:

What do we need from you:

Brand Manual: to ensure complete consistency with your established brand image.
Strategy documentation: to ensure a coherent and goal-based social media strategy.
Hubspot Marketing Professional License
Timely provision of relevant resources, accesses, and feedback.
Availability of an average of 60 minutes per week from main points of contact.

What you can come to expect of us:

Continuous communication.
Transparency throughout our projects together.
A team that has your best interests at heart, since your interests are our interests.
Hard working and innovative team members.
Experience in creating content across different industries.

Why Choose Digifianz?

With nearly 10 years of experience, Digifianz has demonstrated expertise in content creation and strategy, delivering compelling and engaging content that resonates with target audiences across a broad range of industries.
Our deep understanding of content marketing best practices, ensures that content aligns with your brand’s voice, objectives, and target market.
Ability to develop tailored content strategies that cater to different platforms to maximize reach and engagement.
Knowledge of SEO principles and optimization techniques to enhance content visibility and organic reach.
Focus on content performance analysis and optimization.
Commitment to staying ahead of marketing trends and emerging platforms, providing clients with innovative and effective content solutions.
Consistent delivery of high-quality content that establishes clients as industry thought leaders, driving brand authority and trust.

Partnering with Digifianz

See how our clients have benefited from our social media strategy services:

From Wall Street English Chile, we highly recommend Digifianz services.

“They have been the ideal support for the implementation of HubSpot. They have helped us with all our concerns, in record time and with a tremendous disposition. In terms of design, writing and content creation, Digifianz has been very perceptive and creative with their proposals, always attentive to the analysis and creation of new campaigns. They have been a good ally for our inbound marketing strategies.”

Laura Huerta, Head of Marketing, Wall Street English Chile

Great way to kickstart your marketing team

“Digifianz was a great help when building all the inbound marketing content and setting up the initial workflows for our business. Would recommend them to anyone looking to start their marketing department.”

Isabella Mindiola, Growth Marketing Lead, Nexton