Strategy Documents

A vital part of gathering knowledge and projecting new directions toward existing goals is to put them down "on paper".

Why do it

Everyone, from C levels to new hires, will be able to understand and align towards clear-cut objectives, implementations, and strategies. Enabling an easy flow of recurring marketing, sales, and service work with clear goal tracking standards.

What’s included

  • Buyer Persona & Buyer’s Journey
  • Ads Proposal
  • Keyword Analysis
  • Content Audit
  • Digital Competitor Audit
  • Visual Design Guide
  • KPIs, Sales & Leads Data Analysis
  • Inbound Blueprint Annual Strategy Core Document

What it requires

  • Each strategy document aligns with one or more specific strategy workshops.
  • Team leaders availability to assist area specific presentations and provide feedback.
  • Access to existing materials and indicators if relevant

What to expect

You will have a documented strategy to get your business where you want it to be step-by-step.

The result is a Marketing Strategy with clear objectives and a delimited route to get there, easy to track and follow for anyone in the team.