Understand TOFU to BOFU Campaigns
We'll help you define your objectives, map your audience and attract them in the most cost-effective way possible.

What's your performance goal?
- Generate engagement, views or visits (TOFU).
- Generate a database of valuable future clients (TOFU).
- Convert those investigating solutions like yours (MOFU).
- Capture leads looking to buy now (BOFU).
What kind of lead will you attract?
- TOFU (Top of the Funnel). Solution Leads: attract and convert leads interested in the problem your services or product solve but are not ready to buy just yet.
- MOFU (Middle of the Funnel). Product Leads: attract and convert leads interested in your services or product who are comparing options and functionalities.
- BOFU (Bottom of the Funnel). Product Buyers: attract and convert leads looking to acquire your services or product now.