Understand TOFU to BOFU Campaigns
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      3. Understand TOFU to BOFU Campaigns

      Understand TOFU to BOFU Campaigns

      We'll help you define your objectives, map your audience and attract them in the most cost-effective way possible.

      tofu-mofu-bofu

      What's your performance goal?

      • Generate engagement, views or visits (TOFU).
      • Generate a database of valuable future clients (TOFU).
      • Convert those investigating solutions like yours (MOFU).
      • Capture leads looking to buy now (BOFU).

      What kind of lead will you attract?

      1. TOFU (Top of the Funnel). Solution Leads: attract and convert leads interested in the problem your services or product solve but are not ready to buy just yet.
      2. MOFU (Middle of the Funnel). Product Leads: attract and convert leads interested in your services or product who are comparing options and functionalities.
      3. BOFU (Bottom of the Funnel). Product Buyers: attract and convert leads looking to acquire your services or product now.