Understand TOFU to BOFU Campaigns

We'll help you define your objectives, map your audience and attract them in the most cost-effective way possible.


What's your performance goal?

  • Generate engagement, views or visits (TOFU).
  • Generate a database of valuable future clients (TOFU).
  • Convert those investigating solutions like yours (MOFU).
  • Capture leads looking to buy now (BOFU).

What kind of lead will you attract?

  1. TOFU (Top of the Funnel). Solution Leads: attract and convert leads interested in the problem your services or product solve but are not ready to buy just yet.
  2. MOFU (Middle of the Funnel). Product Leads: attract and convert leads interested in your services or product who are comparing options and functionalities.
  3. BOFU (Bottom of the Funnel). Product Buyers: attract and convert leads looking to acquire your services or product now.